Saturday, October 24, 2009

Never Let a Good Title Tag Go to Waste


It always saddens me greatly to see a browser title tag go to waste. Never will you find an easier way to give your website some search engine optimization love.

Not only is the browser title tag (AKA the title meta tag) important for SEO, it also helps potential customers identify your site within the search results.

In the "Flavors" example pictured above, the website is for a cupcake bakery, which is focused on local traffic. Search queries for local businesses will include the city and possibly state, so use this knowledge to your advantage. Be descriptive, but keep it short (under 9 words).

My recommendation: go from just "Flavors" to "CityName Bakery Cupcake Flavors - BusinessName".



Admit it, doesn't that make you feel just the tiniest bit happier?

And remember that every page on your website is a possible entrance page, not just home. So share the wealth and give all title tags across your site the love that they deserve.

Monday, September 7, 2009

Keywords Are Key

The content on your website is extremely important for search engines to spider and index your site. Take some time to identify the keywords your audience might use when searching for a product or service like yours and integrate these phrases into your content as natural language.

Learn how to generate a keyword list.

Friday, August 28, 2009

Submit a Sitemap to Google, Yahoo, & Bing

After you've generated an XML sitemap and uploaded it to your site, you should submit it to the three major search engines: Google, Yahoo, and Bing.

Learn how to submit a sitemap to Google, Yahoo, and Bing.

Create an XML Sitemap

An XML sitemap is a list of all the pages on your site in a search engine friendly format. This provides search engines with a complete view of your site and allows them to find pages they might not have otherwise.

Learn how to create an XML sitemap.

Wednesday, August 26, 2009

Plan a Website

Whether you're starting a new website or considering a redesign of your existing site, careful planning will put you on the right track for success.

Elements to consider:
  • Value Proposition
  • Web Pages
  • Site Structure
  • Content & Images
  • Website Goals
Learn how to plan a website.

Monday, August 24, 2009

Start a Website & Gain Visitors

If you're starting a website and need some help on where to begin, take a look at our how-to tutorials for advice.

For those with existing websites that need a little boost, we have articles on ways to drive more traffic to your site.

Learn how to start a website and get visitors.

We'll continue to add new articles, so be sure to check back.

Sunday, August 23, 2009

Submit Your Website for a Free Review

For an opportunity at a free website review, submit your site by filling out the form at http://www.izoky.com/services/free-website-review/. Provide your email address, website URL, and any questions you have about your site in general or a specific page.

By submitting a site, you understand and agree with the terms:
  1. You're an authorized representative for the site.
  2. We'll try to get through as many as we can, but not all sites will be reviewed.
  3. If your site is selected for review, screenshots of your site will be posted with a critique and comments.
  4. We will not share your email address with anyone.
We look forward to seeing those sites!